back to the rest of the team

Martin Smith.

UX Director

Yeah, but you scientists were so preoccupied with whether or not they could that they didn't stop to think if they should.

Dr. Malcolm (Jurassic Park)

A designer, researcher and facilitator, Martin mixes curiosity, creativity, empathy and a collaborative approach to help you understand your and your users’ needs and problems, and find the right solution to them.

He’s been doing this kind of thing since 1996, which is the year some of his colleagues were born. He likes to pretend he’s OK with this, but it has given him the chance to work on every kind of project under the sun, from hundreds to millions of pounds, from government departments to local charities, and across all aspects of the private sector, as well as become a fellow of the Royal Society of the Arts.

If Martin works on your project you can be confident that not only will it work, but you’ll understand why, and you’ll have helped craft it. And it will look great too!

If Martin could work on any project of the past, it would be...

The 6 month road trip Ansel Adams took around the US, photographing national parks and reservations for the US department of the Interior. Or failing that, the department of Transport in the late 1950s, working on road signs with Margaret Calvert and Jock Kinnear. Or as I started out an aeronautical engineer, Concorde!


User Research, Interface Design, Facilitation, Photography, IoT


Sunshine, squirrels, and finding the answer